Official Race App Designed and Developed by Tata Consultancy Services Tops Apple UK App Store on Race Day; Sees Over 465,000 Downloads
LONDON I MUMBAI, May 08, 2019: Tata Consultancy Services (#TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, and Official Technology Partner for the Virgin Money London Marathon since 2016, announced that its Official Race App saw all-time high popularity, with over 465,000 downloads and more than 120,000 concurrent users at peak load.
TCS designed and developed the Official Race App to provide runners and spectators with digital access to all the event information, local points of interest and key features needed to navigate race day, allowing them to embrace the true spirit of one of the world’s most famous running events.
The Official Race app has been praised for its sleek user experience and innovative features and was top of the Apple UK app store on race day. One of the most popular features of the app was the in-built tracking system, connecting runners with their supporters from start to finish, no matter what pace they set. Users this year were able to track an unlimited number of runners, so spectators could follow all their friends, family and favourite celebrities on the interactive course map.
Additionally, the app had new features for the runners, making it easier than ever for the 42905 participants who started the 2019 race to hit their donation goals, with a new, innovative in-race donation button available for each runner which took users directly to their Virgin Money Giving fundraising page.
Shankar Narayanan, Country Head – UK & lreland, TCS, said, “lntegrating digital technology into everyday life is part of TCS’ mission. As the Technology Partner, we are thrilled to see the popularity of the Official Race App we built as part of our #This Run campaign which enabled more then 465,000 runners and spectators to enjoy a digitally enhanced experience at this year’s Virgin Money London Marathan.”
Hugh Brasher, Event Director of London Marathon Events, said, “The 2079 Virgin Money London Marathon was o landmark in our history os we celebrated raising more thon Euro 7 billion for charity and o record number of finishers and spectators had a wonderful day. Through the Official Race App, TCS helped us reach on even wider audience and provide o great digital experience for everyone to enjoy.” Read More
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